I write engaging, accessible content for education providers and membership organisations.
What I do
Email copywriting
A good marketing email is hard to get right. But it’s one of my specialities, thanks to my former role managing email marketing for a student and youth brand.
Web content
Websites should sound like they’re written by a human, for humans. Simple, right? Funnily enough, though, not many brands manage it. And that’s where I come in.
Interviews & case studies
I love chatting to people - I’m so lucky I get to call it part of my job! You can trust me to put people at ease and turn the conversation into an accurate, engaging write-up that fulfils your engagement objectives.
Thought leadership articles
Never underestimate the impact of an engaging, well-researched blog or article. I’ve written tonnes of ‘em for tonnes of organisations, working closely with subject matter experts to land the right detail and tone.
What my clients say
Trustworthy and capable
“Emma is an extremely trustworthy and capable pair of hands. I’ve been extremely impressed with her ability to transform complex legal information and practice updates from interviews and turn this into accessible, readable, and compelling articles.”
Simon Berney-Edwards, CEO, Expert Witness Institute
Self-sufficient
“Emma completed a project re-writing all the key pages of our membership body website. She has got under the skin of the topics, conducted her own research and been really self-sufficient in creating very clear, straightforward website copy - exactly what we needed.”
Emma Crosby, Head of Marketing, Chartered Governance Institute
Driving leads + conversion
“I was very impressed with Emma's ability to understand our product offering, understand the customer need and translate sometimes complex information into compelling copy and content that engaged our target audiences, driving more leads into the funnel and aiding student conversion.”
James Wood, Growth Marketing, AICPA/CIMA
